About Yoga Jeans
Co-founder Eric Wazana's passion for denim was sparked when he was a kid — a kid who refused to accept the status quo. As teenager, every year before school started his mom would buy him a new pair of jeans. Eric would immediately start beating them up against the sidewalk, roughing them with sandpaper, making little tears with scraps of Coca-Cola cans to age them. They weren't right until they were comfortable and vintage-looking.
From these early experiments in distressing emerged Eric's love for denim and the idea to create a company of his own. His enthusiasm soon spread to his little brother Jacob and before long the two Wazana brothers set out to create the most comfortable jeans in the world.
At heart, they had one simple goal:
To make women of all ages, body shapes and walks of life feel confident, beautiful and sexy.
After studying women's natural curves and body movements, they deconstructed traditional denim patterns and fabrics and remade them as a new pair of jeans so comfortable and flexible that A woman could actually practice yoga in them. That's how Yoga Jeans™ were born. While most quality fashion goods are produced in China, East Asia and South America, the Wazana Brothers believe strongly in local production and social conscience. They've strived against all odds and despite industry standards to adhere to their principles. All of their denim is 100% handcrafted at the Yoga Jeans™ production facility in Quebec, Canada.
“Manufacturing here in Canada allows us more creativity and better quality control. But most importantly, it just feels right.” — says Eric with a proud smile.
About Second Clothing
Second is a premium quality denim brand that provides its customers with 100% North American made garments in the finest denims and fabrics available across the World.
Our company is continuously searching the globe for the latest trends and fabrics to bring you premium class denims and styles. Innovative ideas and extensive research is what brings groundbreaking fashions to our collections season after season.
Our Mission
Appreciated and recognized across America, it is our Company's objective to provide our loyal customers with the best products existing. All items in our Second Collections are created and produced in North America using top industry standards, therefore ensuring superior and guaranteed best quality products.
Our Story
Our commitment to quality and style is apparent through our unique denim washes and specially formulated treatments; each denim garment is distressed; individually hand-rubbed, nicked and reworked to give it a unique character which ensures that none of our garments are exactly alike. Further washed with silicone, the comfort of our Jeans is greatly enhanced. With a focus on fit, quality, and style, our Second jeans fit like a Second skin!